How We Helped Degrees of Success Scale
Degrees of Success needed to establish authority, credibility, and national brand recognition quickly. Genevieve had a powerful story and a mission-driven brand, but lacked the media presence needed to reach a wider audience and attract high-caliber partnerships and clients.
The Deep Dive
Authority is the currency of the modern business world. For Degrees of Success, the challenge wasn't the quality of their work, but the visibility of their brand. They needed to move from being a 'best kept secret' to a nationally recognized leader.
Our strategy focused on 'The Big Three': Yahoo, Bloomberg, and Business Insider. These are high-authority domains that not only provide massive traffic but also offer significant SEO benefits through high-quality backlinks.
We didn't just write a press release; we told a story. We highlighted the unique impact Degrees of Success was making in the financial education space, making it irresistible for editors looking for compelling business narratives.
The execution was flawless. Within days of distribution, the features went live. This instant surge in credibility transformed their sales conversations. Instead of explaining who they were, Genevieve could now point to major media features that did the heavy lifting for her.
Key Deliverables
Performance Metrics
"The experience was great and fast! I got featured in Yahoo, Bloomberg and Business Insider. I would highly recommend them."
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